Extraplus do Hortomercado em Vitória é o primeiro a aderir ao programa de doação; Clientes podem arredondar valor da compra e doar os centavos para as instituições aplicarem em projetos ambientais e de educação
Uma parceria estabelecida entre o Instituto Terra, o Instituto Ponte e o Movimento Arredondar permite a doação de centavos para ajudar em ações de recuperação ambiental e de educação. No Espírito Santo, o primeiro estabelecimento comercial a aderir foi o Extraplus do Hortomercado, em Vitória.
A partir desta semana, ao passar suas compras no caixa da loja, é possível ao cliente do Extraplus escolher arredondar o valor para cima e doar os centavos em favor das duas instituições. As doações podem variar de R$ 0,01 a R$ 0,99 no máximo, dependendo do total da conta. Por exemplo, se a compra custar R$ 31,40, a quantia necessária para inteirar R$ 32,00 é de 60 centavos – esse último é o valor que será doado. Em breve, outras lojas também devem aderir ao movimento.
A soma dos recursos obtidos por meio do Movimento Arredondar serão empregados em projetos relevantes, sendo um na área de restauração ambiental – no caso do Instituto Terra –, e outro na área de educação, por meio do Instituto Ponte.
O Instituto Terra – há 20 anos atuando no resgate ambiental da região do Vale do Rio Doce – vai aplicar os recursos nas atividades de suporte aos projetos desenvolvidos. “Principalmente os de recuperação de nascentes (Programa Olhos D´Água) e de formação de Agentes de Recuperação Ambiental, ambos com resultados expressivos até o momento em termos de recuperação de Mata Atlântica”, destaca José Armando de Figueiredo Campos, presidente do Conselho Diretor do Instituto Terra.
“É um movimento muito importante na medida em que contribui com a cultura da doação ao permitir a qualquer pessoa fazer a diferença participando com muito pouco”, avalia Isabella Salton, diretora executiva do Instituto Terra.
No Instituto Ponte, os valores referentes às doações do Arredondar serão aplicados na formação de novas turmas de estudantes oriundos de famílias de baixa renda e com boas notas em escolas públicas que tenham disposição para enfrentar desafios que podem transformar suas vidas e a de suas famílias. Por meio do Projeto Bom Aluno, que já conta com 85 estudantes, o Instituto Ponte proverá acompanhamento e bolsas nas 10 escolas do Espírito Santo com os melhores resultados no Enem. Além disso, podem ter a possibilidade de se tornar bolsistas em cursos de Inglês, além de várias outras atividades que lhes possibilitarão a busca de um curso superior de qualidade.
O Arredondar é auditado pela empresa PriceWaterhouseCoopers, PWC.
Conheça mais sobre o Movimento Arredondar aqui (http://www.arredondar.org.br)
E sobre o Instituto Ponte aqui (https://www.institutoponte.org.br)
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