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Campanha extrai música de pau-brasil para ajudar a salvar a Mata Atlântica

Criada pela J.Walter Thompson para o Instituto Terra, iniciativa teve a colaboração do artista alemão Bartholomäus Traubeck, que transforma árvores devastadas em música

Para alertar contra desmatamento, uma nova campanha do Instituto Terra, em parceria com a J. Walter Thompson, foi literalmente ouvir as árvores ameaçadas de extinção na Mata Atlântica. Nos unimos ao artista alemão Bartholomäus Traubeck, que desenvolveu uma tecnologia a laser para ler e traduzir ranhuras e sulcos de um disco de pau-brasil em música: a Sinfonia do Adeus.

O artista optou por usar o som do piano para traduzir os dados extraídos em uma melodia dramática. Além de chamar atenção para o problema, o projeto pretende mobilizar pessoas e empresas para doação de recursos para as ações de reflorestamento desenvolvidas pelo Instituto Terra, ONG ambiental fundada por Lélia Wanick e Sebastião Salgado, que tem como missão o resgate ambiental em áreas degradadas de Mata Atlântica.

O pau-brasil utilizado pelo músico simboliza as milhares de árvores que são extraídas diariamente da Mata Atlântica, que tem hoje apenas 8% de seu tamanho original. “Até mesmo a nossa árvore mais simbólica, que deu nome ao nosso país, está dizendo adeus”, comenta Isabella Salton, Diretora Executiva do Instituto Terra.

Para isso, a J. Walter Thompson recorreu ao trabalho de Traubeck. “Sem utilização e fadada ao apodrecimento, usamos um anel de pau brasil para fazer as pessoas ouvirem o seu adeus”, comenta Rodrigo Grau, da Thompson.

“A Sinfonia do Adeus” estará disponível em diversas plataformas de streaming. As doações podem ser feitas por meio de valores simbólicos ou pela compra dos pôsteres artísticos do projeto, disponíveis no site: http://www.sinfoniadoadeus.com.br

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