Banco do Brasil lança CARTÃO INÉDITO voltado para a recuperação da Mata Atlântica com a parceria do Instituto Terra
Ao solicitar o novo cartão feito de plástico reciclado, cliente contribui para plantio de árvores nativas e recuperação de nascentes.
O Banco do Brasil lançou hoje (16/11) seu primeiro cartão feito com plástico reciclado e que, a partir de uma parceria com o Instituto Terra, vai garantir também o plantio de espécies de Mata Atlântica e a recuperação de nascentes no território brasileiro.
Outra novidade do produto denominado de OuroCard Origens é que o cliente poderá personalizar o seu cartão com uma fotografia exclusiva do fotógrafo Sebastião Salgado, fundador do Instituto Terra ao lado de Lélia Deluiz Wanick Salgado. Ao todo serão dez imagens disponíveis para personalização.
O cartão está sendo apresentado em primeira mão na feira Cartes & Inovation, maior evento de cartões do mundo, que se encerra dia 17, em Paris – França.
O cliente que solicitar o cartão estará contribuindo com as ações do Instituto Terra, que promove a recuperação e manejo sustentável de florestas da Mata Atlântica no Brasil, através do plantio de árvores nativas, além de ações de educação ambiental e promoção do desenvolvimento sustentável na região do Vale do Rio Doce.
A cada cartão solicitado, o cliente estará doando R$ 5,00 ao Instituto Terra, e também aderindo automaticamente ao serviço de arredondamento de fatura e contribuindo com o plantio de 1 das 400 árvores necessárias para se promover a recuperação de 1 (uma) nascente.
No programa de arredondamento da fatura, as doações mensais de cada cliente variam de R$ 0,01 a R$ 0,99 no máximo, dependendo do valor da conta. Por exemplo, se uma fatura tem o valor de R$ 34,95, a quantia necessária para inteirar R$ 35,00 é de R$ 0,05 – esse último é valor a ser doado.
O Ourocard “Origens” é um cartão temático, espelho do atual Ourocard do cliente, ou seja, mantém as mesmas funcionalidades, benefícios e atributos do plástico em poder do cliente. O produto utilizado nestes cartões é o CONVEGO®FATORES, fabricado pela empresa alemã Giesecke & Devrient (G&D), que contém 75% de material reciclado. Este material ajuda a proteger o meio ambiente graças à reutilização de material de PVC a partir de resíduos descartados.
A expectativa do BB é comercializar 200 mil unidades do produto no prazo de 1 (um) ano.
Sobre o Instituto Terra:
O Instituto Terra é uma associação civil, sem fins lucrativos, fundada em 1998 por Lélia Deluiz Wanick Salgado e Sebastião Salgado. Atua na restauração ecossistêmica, produção de mudas nativas, extensão ambiental, pesquisa científica aplicada e educação ambiental, da região do Vale do Rio Doce, que banha os estados de Minas Gerais e Espírito Santo, Brasil. Em 13 anos o Instituto Terra já capacitou mais de 60 mil pessoas, de 176 municípios, entre agricultores, professores, alunos, técnicos ambientais e lideranças comunitárias. Atuou em projetos de restauração ecossistêmica de mais de 55 milhões de m² de Mata Atlântica, produziu mais de 3 milhões de mudas nativas e, nos últimos 2 anos, promoveu a recuperação de mais de 500 nascentes, ações viabilizadas graças às doações feitas pelos seus parceiros. O Instituto Terra é auditado anualmente por empresa de Auditoria Independente. Mais informações no site WWW.institutoterra.org.
Sebastião Salgado
Sebastião Salgado (Aimorés, 8 de fevereiro de 1944) é um fotografo brasileiro reconhecido mundialmente por seu estilo único de fotografar. É um dos mais respeitados fotógrafos da atualidade. Desde o inicio seu trabalho se concentrou em retratar a humanidade confrontada aos problemas de sobrevivência, conflitos, catástrofes naturais, etc. Em 2004, começa um novo projeto, Gênesis, série de fotografias de paisagens, da fauna, da flora e de comunidades humanas vivendo exclusivamente dentro de suas tradições e culturas ancestrais. Publicou vários livros e expôs seu trabalho nos principais museus do mundo.
Banco do Brasil
O Banco do Brasil é o maior banco da América Latina, com R$ 949,8 bilhões em ativos totais. Com uma base de mais de 55 milhões de clientes, possui 82 milhões de cartões de débito e crédito, sendo o banco líder Visa na America Latina e detentor de uma participação no mercado brasileiro superior a 21% em faturamento total com cartões.
Mata Atlântica
A Mata Atlântica é uma das áreas mais ricas em biodiversidade e mais ameaçadas do planeta, ou seja, um hotspot mundial. Foi decretada “Reserva da Biosfera” pela Unesco e “Patrimônio Nacional” na Constituição Federal de 1988. É reconhecida internacionalmente como uma das maiores e mais importantes florestas tropicais do continente sul-americano e considerada por pesquisadores como uma das prioridades para a conservação da biodiversidade. Foi a segunda maior floresta tropical em ocorrência e importância na América do Sul, em especial no Brasil. Acompanhava toda a linha do litoral brasileiro do Rio Grande do Sul ao Rio Grande do Norte (regiões meridionais e nordeste). Nas regiões Sul e Sudeste a Mata Atlântica chegava até a Argentina e o Paraguai. Cobria importantes trechos de serras e escarpas do Planalto Brasileiro. A área original no Brasil era 1.315.460 km², 15% do território nacional. Atualmente o remanescente é 102.012 km², 7,91% da área original, segundo o Instituto Nacional de Pesquisas Espaciais – INPE.
Programa Água Brasil
O Ourocard “Origens” está em linha com o Água Brasil, conjunto de iniciativas de conservação das águas brasileiras promovido pelo Banco para estimular o uso sustentável dos recursos naturais – compromisso da Instituição com a Agenda 213 do Banco do Brasil, que promove ações para o desenvolvimento e disseminação de novas tecnologias sociais que permitam estimular o uso mais sustentável dos recursos naturais. Entre seus eixos de atuação, está a melhoria da qualidade das águas e ampliação da cobertura da vegetação natural em microbacias hidrográficas representativas dos biomas brasileiros. Compromisso do Banco do Brasil com a Agenda 21 no negócio de cartões: “Desenvolver soluções em produtos e serviços com foco em questões de sustentabilidade, entre eles: cartões afinidade; cartão biodegradável, de material reciclado, ou virtual”.
Sobre a Giesecke & Devrient
Giesecke & Devrient (G & D) é uma provedora de tecnologia de ponta internacional com sede em Munique, Alemanha. Fundada em 1852, o Grupo tem agora uma equipe de mais de 10.000 funcionários e obteve faturamento de EUR 1,7 bilhões em 2010. Possui 61 subsidiárias e joint ventures em 32 países, em todo o mundo, visando garantir proximidade com o cliente. Em todos os seus mercados, G & D é líder global e inovadora, pioneira na produção e processamento de cédulas e notas de papel, documentos de segurança, sistemas de identificação e soluções baseadas em cartões inteligentes. Para mais informações, visite: www.gi-de.com.
Contatos:
Instituto Terra:
Maria Helena Fabriz: +55 27 8134-9077, [email protected]
Banco do Brasil:
Cinara Lobo: +55 61 3310-3664 | [email protected]
Ana Cecília: +55 61 3310-3532 | [email protected]
Giesecke & Devrient:
Stefan Waldenmaier: Phone: +49 89 4119-2985 | [email protected]
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